
Signature Consultation
For over 40 years, I have been working in the field of fertility in pregnancy as a midwife and acupuncturist. In that time, I’ve written 9 books, founded an IVF clinic and launched a range of fertility supplements, baby products as well as a mind/body programme for fertility, IVF and early pregnancy

What is HUG?
a whole-body approach to fertility
Through my holistic approach I have helped thousands of couples get pregnant, and now I am delighted to be returning to my roots and what I love most, with independent, bespoke fertility consultations. This unique service will offer a medical and mindset approach to fertility advice in a relaxed setting.
I have witnessed couples understandably struggling with lack of direction, planning, and falling down a ‘fertility rabbit hole’. Emotionally exhausted with no control, willpower, or energy to face the challenges that fertility struggles can bring. Often not knowing which investigations are needed and with so many different avenues to explore, it can leave couples feeling overwhelmed and out of control.
My approach is tailored to you and your individual circumstances
Recommendations will be matched to your needs, with referrals to the best specialists in all aspects of fertility and pregnancy.
I will set out a plan of action based on my signature consultation and make the relevant referrals for you from my network of trusted and accomplished therapists.
As an independent, my advice is not linked to any other clinic or business. My aim is simply to help you navigate the maze.
Zita
A message from Zita
In this short video, Zita shares how her consultations work, what to expect, and how the HUG method supports you emotionally, physically, and hormonally.
If you’ve been feeling overwhelmed or unsure of your next step – take a breath, and start here.
Choose Your Consultation
Whether you’re looking for an in-depth, one-to-one session in London or a focused session over Zoom, both options give you tailored support and guidance based on Zita’s HUG approach.
NEW
Zoom
Consultation
(Online)
One to one 1-hour session via Zoom
Pre-session questionnaire review
Full mind–body–hormone overview
Introduction to the HUG method
Personalised referrals and next steps
Personalised referrals and next steps
Free access to HUG Visualisations & HUG course.
£250
Signature Consultation
(In-Person)
One to one 2-hour session
Referrals
Journal workbook
Coaching tools and techniques
Guided visualisation session personalised to you
Free access to HUG online course
Free access to Hug Visualisation
£475
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What people say
“The Fairy Godmother of fertility”
The Telegraph
“Zita West is famous for helping women get pregnant when everything else has failed”
The Times
“Zita is often referred to as a fertility and pregnancy guru, and that’s exactly what she is.”
Kate Winslet
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Watch my FREE Getting Pregnant Without Stress masterclass.
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